The COVID Project
The record
- Jurisdiction
- New York (Radio City Music Hall, Carnegie Hall, Lincoln Center and other Manhattan venues), NY · New York
- Level
- Organizer
- Issued
- 2020-05-11 May 11, 2020
- In force
- May 11, 2020 (the notice's date)
- Quarters
- 2020 Q2
2020 Q22020 Q32020 Q42021 Q12021 Q22021 Q3
- Functions reached
- Collection
- Professional and Information Services SEC-12
Operative words
"For better or worse... this week would have been that annual rite of spring in New York known as Upfront Week. But now, for reasons everyone is aware of, Upfront Week has been canceled. Thanks to a contagious disease, there will be no pressing of the flesh or saving of seats this year." (MediaPost, May 11, 2020)
The organizer's notice
MediaPost, "This Would Have Been Upfront Week, If Not For COVID" (May 11, 2020) (text of the page rendered to PDF)
Notes
2020: "Upfront Week has been canceled"; NBCUniversal streamed a "One Industry Update" (May 11), ViacomCBS held a two-day virtual event, Disney Advertising Sales presented a "Virtual Roadshow" of "smaller presentations for media agencies and clients". 2021: 2021 upfronts presented virtually (not verified; Fox's 2022 event reported as its first in-person upfront since 2019). Usual dates: Week of the second Monday in May (2020: week of May 11, 2020). Scale: industry-wide (the annual sales market of the television-advertising business). Venue orders 2020: NY-016, NY-005, MET-NYC-006. Venue orders 2021: NY-043, NY-053.